GROOVECAR "GROOVES" WITH GEN Y -- LAUNCHES BLOG TO CATER TO YOUNGER SET
HAUPPAUGE, NY, March 20 – GrooveCar, Inc., based here, announced today that it has launched a unique Blog to reach out, educate and inform Generation Y (those born post-1980) youngsters on the intricacies of buying, selling, leasing or financing a car.
The Long Island financial intermediary did so to counter potential misunderstanding between this audience and auto dealerships, and to fill the gap for Gen Y’ers who may not have the Street savvy to ask the appropriate decision-making questions.
As a consequence, GrooveCar has gone live with its Blog, by joining the world’s sixth most popular social networking Web site, MySpace.com, which also attracts many of the same credit unions the company currently serves. The Blog, found at www.myspace.com/groovecarhome features fresh new content, which GrooveCar hopes will not only attract the Gen Y demographic, but cause them to return often.
To help relieve intimidation and the difficulty in negotiating the best price for a vehicle, the Blog touches on sage tips to get the best discounts, discusses first-time buyer programs, FAQ’s (frequently asked questions), dealing with creditworthiness, warranty issues, getting low Credit Union interest rates and achieving discounts on parts, labor and accessories, to cite a few. It also encourages chatting and feedback from the growing number of readers.
“We wanted to target the younger generation and be a real consumer advocate for them,” emphasized Jon Pei, GrooveCar director of member relations. “The people in my department enjoy helping people out and find it a rewarding experience. Since we already have set up the program with the dealerships, we felt that the younger generation can also use it to help them get a good deal on their own vehicle. And, from our experiences in speaking with customers, we know that many first-time buyers or inexperienced car shoppers haven’t a clue about buying a vehicle and, as a result, frequently get taken advantage of by the dealerships.
“It’s really a ‘win-win’ situation for all. The dealers benefit by gaining a larger percent of the younger market segment and the credit unions gain from the additional exposure to the younger generation since we will be educating them on credit unions.”
About GrooveCar, Inc.
Founded in October 2000, the privately held GrooveCar provides a comprehensive array of automobile and automotive services and products – shopping, buying, financing, ownership – for credit unions and credit union members, as well as access to motorcycles, recreational vehicles and boats. Additional information may be found at www.groovecar.com.
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