The 2010 Ford F-150 continues as the benchmark in the full-size pickup segment. A rugged exterior is highlighted by a dramatic three-bar grille and spacious, flexible and refined interior. Buyers can choose from an unparalleled variety of cab styles and trim levels, including the opulent Platinum series that redefines truck luxury.

The 2010 Ford F-150 rises to the challenge of tough jobs, featuring a fully boxed frame constructed with hydro-formed and high strength steel side rails for increased durability and safety. The sturdy chassis also delivers class-leading towing and hauling capability across all cab configurations.

Complementing the modern frame is a high-tech suite of features that helps ensure the F-150 is sure-footed in all driving and load conditions. F-150 offers standard AdvanceTrac with Roll Stability Control and Trailer Sway Control, plus an available Rearview Camera System and Integrated Trailer Brake Controller.

Customers can choose from the no-fuss XL workhorse, to the sporty STX and off-road capable FX4, to the mid-range XLT. For those looking for tough luxury, Ford offers the high-end Lariat and King Ranch F-150 models.

Under the hood, F-150 is offered with a choice of three modern V-8 engines, mated to either a four-speed or a fuel-efficient six-speed automatic transmission.

F-150's pickup box boasts up to 81.2 cubic feet of storage. Features like the Stowable Bed Extender, Cargo Management System and Ford's industry-exclusive Tailgate and Box Side Steps have been designed with everyday use in mind.